These Amazon Prime Day Deals on Beauty Products You’ve Seen All Over TikTok Are Going Fast & Start at $5

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PSA: Amazon's Prime Big Deal Days are officially on from October 8th to the 9th, and if your TikTok feed is any indication, you don’t want to miss these beauty steals! The Internet Famous Beauty section of Amazon is packed with those viral must-haves that everyone’s been raving about, and trust us, your cart is going to love you.

Laneige’s iconic Sleeping Mask, Color Wow’s best-selling hair products, and COSRX’s cult-favorite Snail Mucin Power Repairing Essence are all included at prices that make you wonder: “Why didn’t I buy these sooner?” These TikTok-approved gems are flying off the shelves, so jump on these deals before they vanish. Your beauty stash (and your followers) will thank you.

Best Viral Beauty October Prime Day Deals

Not only does this rich Hyaluronic moisturizer help repair the skin's moisture barrier, it's also best suited for eczema-prone skin and claims to improve the look of skin elasticity thanks to the long-lasting hydration.

With a simple swipe of this award-winning lash enhancing serum on a consistent basis (we recommend a three-month period), you'll have longer and thicker lashes in no time. It's full of vitamins peptides and amino acids and is beloved by shoppers and TikTok users.

After Laneige's Lip Sleeping Mask went viral, this Bouncy and Firm sleeping mask also started to receive some love from shoppers. Made using a peony and collagen complex, it's known to deliver both overnight and long-term benefits for rich, supple skin.

Craving the look of lash extensions but don't want to drop the money? Look no further than the Hourglass Instant Extension mascara. With just a few coats, it'll look like you just came straight from the beauty salon.

For a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using magical retinol. It's no wonder you'll find it in every "Pack With Me" TikTok video.

Not only is this brush set adorably pink, it also comes with every tool you need for applying, blending, and shading products. At less than $10, it's a major steal.

With over 148.6K five-star ratings, shoppers love the coverage, functionality, and ease of application of this affordable drugstore concealer. Trust me, it never fails (it's been a staple since my middle school days).

Featuring a medium-hold, cushiony-whipped formula, you can always count on Amika to deliver the best results in their volumizing line. Just apply a palm-size amount to your hair, and coat from the root to tip for peak results.

Looking for an eyeliner that'll last you for months after daily wear? Opt for this trusty Stila option. It's waterproof and comes in a variety of colors to choose from.

Over 19K five-star reviewers love how this tinted sunscreen from La Roche-Posay has a smooth non-sticky texture and doesn't leave a white cast after application.

If a Dyson is slightly out of your budget, this Revlon One Step volumizer delivers the same bouncy hair results beloved by 373.5K five-star reviewers.

Unless you've been living under a rock, you've seen BeautyTok girlies rock this puffy headband and wristband set in all their "Get Ready With Me" videos. Now you can have one for yourself at the low price of $7.98 this Prime Day.

Made with 100% hydrocolloid, these Starface pimple patches are fun and shrink any spots you have.

TikTok users couldn't stop raving over this TYMO straightening brush thanks to its ability to deliver super straight hairstyle and a blowout look with a single pass.

When in doubt, always go for these trusty Mighty Patches. With over 148.9K five-star ratings, shoppers love how they don't irritate skin and significantly reduce healing time for blemishes.

For a mask that's known by TikTokers to penetrate deeper layers of skin with its moisturizing effects, opt for the BIODANCE Bio-Collagen deep mask. It helps with pore tightening and firming and helps strengthen the skin's barrier as well.

This global best-seller is known to noticeably unclog and clear pore congestion and improve rough, bumpy skin texture with consistent use. It's also E! editor-approved.

The Snail Mucin beauty trend is still very much alive and beloved by many skincare enthusiasts, so this is the perfect time to stock up on more of this viral COSRX repairing essence while it's on sale for less than $12.

This nifty tool is an easy way to remove peach fuzz and hair from lips, chin, neck, and cheeks, and is currently on sale for less than $14.

When it came to improving the appearance of my scars and stretch marks, TikTok came through by recommending this Bio-Oil skincare body oil. It's dermatologist-recommended and features a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

This viral shampoo and conditioner set is made from hydrating natural ingredients such as Keratin, Coconut Oil, Shea Butter, and Vitamin E that'll leave your hair feeling healthy and replenished.

Once you have your shampoo and conditioner set, massage it in with the help of this scalp massager to ease itchiness and soothe scalp stress. Choose your favorite color and snag it for less than $6.

For instant sexy, super-sized bombshell volume, you can never go wrong with Color Wow products like this volumizer. Over 9.9K reviewers love it, and it's on sale right now for less than $19.

This bouncy, lightweight gel cream delivers a dewy, glowing complexion and is infused with niacinamide to brighten and soothe your skin.

Enriched with 100% plant extracts, this Clarins face oil is known to restore radiance and vitality to dehydrated, dull skin and works perfectly alongside a dermaplaning treatment.

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.